Περιληψη : By Elizabeth Culliford (Reuters) - Alphabet's Google will stop giving advertisers the ability to target election ads using data such as public voter records and general political affiliation
s, the company said in a blog post on Wednesday.
With scrutiny of major online platforms increasing ahead of the 2020 presidential election, Google has announced changes to the way it handles political advertising.
Decision comes as concerns rise over spread of misinformation around elections.
Google said that when the 'restricted data processing' is triggered, ads will only be based off general data.
Under the new policy, political ads can only be targeted based on users’ age, gender and postal code.